- Introduction: On a constant and neverlasting quest for more relevant Marketing, intrigued by new paradigms dicated by new customer behaviour. Ted Talk junky in the morning, Growth architect & Marketing Automation aficionado during the day. DJ at night. Father of 5 all the time.
- Career: started of my career at Hewlett Packard and Dell in various Sales & Marketing roles on EMEA level; one of the first employees of Salesforce.com in Belgium and one of the team members at Showpad. Mentor at KBC start it, currently head of Martech for one of the biggest incubators in Belgium – Crosspoint Solutions, part of Cronos.
- Specialities: Marketing automation, Future of Marketing, Demand generation & lead nurturing, Email Marketing, Marketing strategy & performance, Results-driven/metrics/
analytics, performance Marketing, Marketing content & strategy.