Joris Van Ostaeyen is Chief Strategy Officer of Robonext, your European Partner in Smart Business Automation. Robonext helps companies to automate repetitive business processes by implementing Software Robots (www.robonext.eu). Joris is an Electromechanical Engineer with a PhD in Industrial Management. He has worked as process engineer for Atlas Copco and has researched service business models at the Center for Industrial Management of KU Leuven. As independent consultant, Joris has extensive experience in managing projects related to advanced analytics, in analyzing the business potential of new technologies and in providing strategic advice to companies. He has worked for Barco, SAS Institute, I-Care Group and the European Commission. At Robonext, his mission is to help companies define their automation strategies and to support them in tapping the full business potential of Smart Business Automation.